/* ===========================================================
   TAG Initiative — site stylesheet  (documentary-editorial)
   =========================================================== */
:root{
  --bone:#F6EFE3; --bone-2:#FBF6EC; --card:#FFFDF8; --sand:#EADFCE;
  --ink:#2A1620; --plum:#3A1E30; --plum-soft:#5b3a4d;
  --pink:#E0498A; --pink-deep:#C2356F; --gold:#E0A24A; --gold-deep:#c9883a;
  --line:rgba(58,30,48,.12);
  --shadow:0 24px 60px -24px rgba(58,30,48,.35);
  --shadow-sm:0 10px 30px -16px rgba(58,30,48,.3);
  --maxw:1180px;
  --serif:"Fraunces",Georgia,serif;
  --sans:"Plus Jakarta Sans",system-ui,sans-serif;
  --hand:"Caveat",cursive;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;overflow-x:hidden}
body{font-family:var(--sans);color:var(--ink);background:var(--bone);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
body::before{content:"";position:fixed;inset:0;z-index:9999;pointer-events:none;opacity:.045;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
h1,h2,h3,h4{font-family:var(--serif);font-weight:600;line-height:1.05;letter-spacing:-.015em;color:var(--plum)}
h1,h2,h3,h4,p,a{overflow-wrap:break-word}
em{font-style:italic}
.serif-em{font-style:italic;font-weight:500;color:var(--pink-deep)}
.hand{font-family:var(--hand);color:var(--pink-deep);font-weight:700}
.eyebrow{font-family:var(--hand);font-size:1.45rem;color:var(--pink-deep);line-height:1;display:block}
.kicker{font-family:var(--sans);font-weight:700;font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-deep)}
.lede{font-size:1.18rem;color:var(--plum-soft)}

/* photo treatment */
.ph{position:relative;overflow:hidden;border-radius:14px;background:var(--sand);box-shadow:var(--shadow)}
.ph img{width:100%;height:100%;object-fit:cover;filter:saturate(.94) contrast(1.04) brightness(1.02)}
.ph::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(58,30,48,0) 55%,rgba(58,30,48,.18));mix-blend-mode:multiply}
.ph--plain::after{display:none}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.55em;font-family:var(--sans);font-weight:700;font-size:.98rem;padding:15px 26px;border-radius:100px;transition:.25s ease;cursor:pointer;border:1.5px solid transparent;white-space:nowrap}
.btn--primary{background:var(--pink);color:#fff;box-shadow:0 12px 26px -10px rgba(224,73,138,.7)}
.btn--primary:hover{background:var(--pink-deep);transform:translateY(-2px)}
.btn--ghost{border-color:var(--line);color:var(--plum)}
.btn--ghost:hover{border-color:var(--plum);background:rgba(58,30,48,.04)}
.btn--gold{background:var(--gold);color:var(--plum)}
.btn--gold:hover{background:var(--gold-deep)}
.btn--light{background:#fff;color:var(--plum)}
.btn--light:hover{transform:translateY(-2px)}

/* ===== nav ===== */
.nav{position:sticky;top:0;z-index:100;background:rgba(246,239,227,.82);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:.3s}
.nav.scrolled{border-color:var(--line);box-shadow:0 6px 24px -18px rgba(58,30,48,.5)}
.nav__in{display:flex;align-items:center;justify-content:space-between;height:78px}
.nav__logo{display:inline-flex;align-items:center;min-height:44px}
.nav__logo img{height:36px;width:auto}
.nav__links{display:flex;gap:26px;align-items:center}
.nav__links a{font-weight:600;font-size:.95rem;color:var(--plum);position:relative;padding:10px 0}
.nav__links a::after{content:"";position:absolute;left:0;bottom:-2px;width:0;height:2px;background:var(--pink);transition:.25s}
.nav__links a:hover::after,.nav__links a.is-active::after{width:100%}
.nav__links a.is-active{color:var(--pink-deep)}
.nav__cta{display:flex;gap:12px;align-items:center}
.nav__burger{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:0;width:44px;height:44px;align-items:center;justify-content:center}
.nav__burger span{width:24px;height:2px;background:var(--plum);border-radius:2px;transition:.3s}
.nav__mobile{display:none;flex-direction:column;gap:4px;padding:8px 28px 26px;background:var(--bone-2);border-bottom:1px solid var(--line)}
.nav__mobile a{font-weight:600;color:var(--plum);padding:14px 0;border-bottom:1px solid var(--line)}
.nav__mobile a.is-active{color:var(--pink-deep)}
.nav__mobile.open{display:flex}

/* ===== generic section ===== */
.sec{padding:96px 0}
.sec--sm{padding:70px 0}
.sec__head{max-width:640px;margin-bottom:52px}
.sec__head.center{margin-inline:auto;text-align:center}
.sec h2{font-size:clamp(2.1rem,3.8vw,3.2rem);margin:10px 0 0}
.sec__head p{margin-top:14px;color:var(--plum-soft);font-size:1.08rem}
.bg-bone2{background:var(--bone-2)}
.bg-plum{background:var(--plum);color:var(--bone-2)}
.bg-plum h2,.bg-plum h3,.bg-plum h4{color:#fff}.bg-plum .eyebrow{color:var(--gold)}

/* ===== page banner (inner hero) ===== */
.banner{position:relative;padding:120px 0 70px;background:var(--plum);overflow:hidden}
.banner::before{content:"";position:absolute;inset:0;opacity:.22;background-size:cover;background-position:center;background-image:var(--bg)}
.banner::after{content:"";position:absolute;inset:0;background:linear-gradient(120deg,var(--plum) 30%,rgba(58,30,48,.6))}
.banner__in{position:relative;z-index:2;max-width:780px}
.banner .eyebrow{color:var(--gold)}
.banner h1{color:#fff;font-size:clamp(2.6rem,5vw,4rem);margin:8px 0 14px}
.banner h1 em{color:#ffd9ec;font-weight:500}
.banner p{color:rgba(251,246,236,.8);font-size:1.18rem;max-width:34em}
.crumb{margin-top:18px;font-size:.9rem;color:rgba(251,246,236,.6)}
.crumb a:hover{color:var(--pink)}

/* ===== hero (home) ===== */
.hero{padding:54px 0 90px}
.hero__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero__pill{display:inline-flex;align-items:center;gap:9px;background:rgba(224,162,74,.16);color:var(--gold-deep);font-weight:700;font-size:.8rem;letter-spacing:.04em;padding:8px 16px;border-radius:100px;margin-bottom:22px}
.hero__pill b{color:var(--plum)}
.hero h1{font-size:clamp(2.9rem,5.4vw,4.6rem);margin-bottom:24px}
.hero h1 em{font-weight:500;color:var(--pink-deep)}
.hero__lede{font-size:1.22rem;color:var(--plum-soft);max-width:30em;margin-bottom:34px}
.hero__actions{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.hero__media{position:relative}
.hero__media .ph{aspect-ratio:4/5}
.hero__note{position:absolute;top:-26px;right:-6px;font-family:var(--hand);font-size:1.5rem;color:var(--pink-deep);transform:rotate(-7deg);line-height:.95;text-align:center}
.hero__note svg{display:block;margin:2px auto -6px;width:46px}
.hero__stat{position:absolute;left:-34px;bottom:-30px;background:var(--card);border-radius:16px;padding:20px 24px;box-shadow:var(--shadow);max-width:210px;border:1px solid var(--line)}
.hero__stat b{font-family:var(--serif);font-weight:900;font-size:2.5rem;color:var(--pink);display:block;line-height:1}
.hero__stat span{font-size:.9rem;color:var(--plum-soft);font-weight:600}

/* trust strip */
.trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bone-2)}
.trust__in{display:flex;flex-wrap:wrap;gap:14px 40px;justify-content:center;align-items:center;padding:20px 0}
.trust__item{display:flex;align-items:center;gap:10px;font-weight:600;color:var(--plum);font-size:.94rem}
.trust__item svg{width:20px;height:20px;color:var(--pink);flex:none}

/* split layouts */
.split{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.split>*{min-width:0}
.split--media-l{grid-template-columns:1fr 1fr}
.split .ph{aspect-ratio:5/6}
.split p{color:var(--plum-soft);margin-top:16px}
.bigstat{font-family:var(--serif);font-weight:900;font-size:clamp(3rem,6vw,4.6rem);color:var(--pink);line-height:.9;letter-spacing:-.03em}
.pullquote{font-family:var(--serif);font-style:italic;font-weight:500;font-size:1.4rem;color:var(--plum);border-left:3px solid var(--gold);padding-left:22px;margin-top:28px;line-height:1.4}

/* feature list */
.feats{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin:28px 0}
.feat{display:flex;gap:14px;align-items:flex-start}
.feat__ic{flex:0 0 42px;height:42px;border-radius:12px;background:rgba(224,73,138,.12);display:grid;place-content:center;color:var(--pink-deep)}
.feat__ic svg{width:22px;height:22px}
.feat h4{font-family:var(--sans);font-weight:700;font-size:1rem;color:var(--plum);margin-bottom:2px}
.feat p{font-size:.92rem;color:var(--plum-soft);line-height:1.5;margin:0}

/* card grids */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:26px}
.card{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:32px 28px;transition:.3s}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow-sm)}
.card__ic{width:52px;height:52px;border-radius:14px;background:rgba(224,73,138,.12);display:grid;place-content:center;color:var(--pink-deep);margin-bottom:18px}
.card__ic svg{width:26px;height:26px}
.card h3{font-size:1.4rem;margin-bottom:8px}
.card p{color:var(--plum-soft);font-size:.97rem;margin:0}
.card--photo{padding:0;overflow:hidden}
.card--photo .ph{border-radius:0;box-shadow:none;aspect-ratio:3/2}
.card--photo .card__body{padding:26px 26px 30px}

/* model cards (plum) */
.mcard{background:rgba(255,253,248,.05);border:1px solid rgba(255,253,248,.14);border-radius:18px;padding:34px 28px;position:relative;overflow:hidden;transition:.3s}
.mcard:hover{background:rgba(255,253,248,.09);transform:translateY(-4px)}
.mcard__n{font-family:var(--serif);font-weight:900;font-size:3.2rem;color:var(--pink);line-height:.8}
.mcard h3{color:#fff;font-size:1.5rem;margin:16px 0 10px}
.mcard p{color:rgba(251,246,236,.74);font-size:.98rem;margin:0}
.mcard__tag{position:absolute;top:26px;right:26px;font-family:var(--hand);font-size:1.2rem;color:var(--gold)}

/* steps */
.steps{counter-reset:s;display:grid;gap:22px}
.step{display:grid;grid-template-columns:64px 1fr;gap:22px;align-items:start;padding-bottom:22px;border-bottom:1px solid var(--line)}
.step:last-child{border-bottom:0}
.step__n{counter-increment:s;font-family:var(--serif);font-weight:900;font-size:1.6rem;color:#fff;background:var(--pink);width:54px;height:54px;border-radius:50%;display:grid;place-content:center}
.step__n::before{content:counter(s,decimal-leading-zero)}
.step h4{font-size:1.3rem;margin-bottom:5px}
.step p{color:var(--plum-soft);margin:0}

/* numbers band */
.nums{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;text-align:center}
.num b{font-family:var(--serif);font-weight:900;font-size:clamp(2.4rem,4.4vw,3.4rem);display:block;line-height:1;color:#fff}
.num span{font-weight:600;opacity:.9;font-size:.96rem;margin-top:6px;display:block;color:rgba(251,246,236,.85)}

/* founder */
.founder blockquote{font-family:var(--serif);font-style:italic;font-weight:500;font-size:clamp(1.4rem,2.2vw,1.9rem);color:var(--plum);line-height:1.35;margin:6px 0 22px}
.founder cite{font-style:normal;font-weight:700;color:var(--pink-deep)}
.founder cite span{display:block;font-weight:500;color:var(--plum-soft);font-size:.9rem}
.founder p{color:var(--plum-soft);margin-bottom:14px}

/* prose */
.prose{max-width:42em}
.prose p{margin-bottom:18px;color:var(--plum-soft)}
.prose h3{font-size:1.7rem;margin:34px 0 12px}
.prose ul{list-style:none;margin:18px 0}
.prose li{position:relative;padding-left:30px;margin-bottom:12px;color:var(--plum-soft)}
.prose li::before{content:"";position:absolute;left:0;top:9px;width:14px;height:14px;border-radius:50%;background:rgba(224,73,138,.18);box-shadow:inset 0 0 0 3px var(--pink)}

/* gallery */
.gallery{display:grid;grid-template-columns:repeat(4,1fr);grid-auto-rows:170px;gap:16px;grid-auto-flow:dense}
.gallery .ph{height:100%}
.g-tall{grid-row:span 2}.g-wide{grid-column:span 2}

/* team */
.team{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.team>*{min-width:0}
.tcard{text-align:center}
.tcard .ph{aspect-ratio:1/1;border-radius:18px;margin-bottom:14px}
.tcard h4{font-size:1.15rem}
.tcard span{font-size:.9rem;color:var(--pink-deep);font-weight:600}
.tcard--empty{display:grid;place-content:center;background:var(--bone-2);border:1.5px dashed var(--line);border-radius:18px;aspect-ratio:1/1;color:var(--plum-soft);font-family:var(--hand);font-size:1.3rem;text-align:center;padding:18px}

/* news cards */
.post{background:var(--card);border:1px solid var(--line);border-radius:18px;overflow:hidden;transition:.3s;display:flex;flex-direction:column}
.post:hover{transform:translateY(-4px);box-shadow:var(--shadow-sm)}
.post .ph{border-radius:0;box-shadow:none;aspect-ratio:16/10}
.post__body{padding:24px 24px 28px;flex:1;display:flex;flex-direction:column}
.post__meta{font-size:.8rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:var(--gold-deep);margin-bottom:10px}
.post h3{font-size:1.35rem;margin-bottom:8px}
.post p{color:var(--plum-soft);font-size:.95rem;margin:0 0 16px}
.post a{margin-top:auto;font-weight:700;color:var(--pink-deep)}

/* contact / info */
.info{display:flex;gap:16px;align-items:flex-start;margin-bottom:24px}
.info>div{min-width:0}
.info__ic{flex:0 0 48px;height:48px;border-radius:14px;background:rgba(224,73,138,.12);display:grid;place-content:center;color:var(--pink-deep)}
.info__ic svg{width:24px;height:24px}
.info h4{font-family:var(--sans);font-weight:700;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--gold-deep);margin-bottom:3px}
.info p,.info a{color:var(--plum);font-weight:600;overflow-wrap:anywhere}
.info a:hover{color:var(--pink-deep)}
.form{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:34px;box-shadow:var(--shadow-sm)}
.form__row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{margin-bottom:16px}
.field label{display:block;font-weight:600;font-size:.85rem;margin-bottom:6px;color:var(--plum)}
.field input,.field select,.field textarea{width:100%;font-family:var(--sans);font-size:1rem;padding:13px 16px;border:1.5px solid var(--line);border-radius:12px;background:var(--bone-2);color:var(--ink)}
.field textarea{min-height:120px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--pink)}

/* closing cta */
.close{text-align:center}
.close h2{font-size:clamp(2.2rem,4vw,3.4rem);max-width:14em;margin:0 auto 12px}
.close p{color:var(--plum-soft);font-size:1.12rem;max-width:34em;margin:0 auto 32px}
.close__actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}

/* footer */
.foot{background:var(--plum);color:rgba(251,246,236,.7);padding:64px 0 30px}
.foot__top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:40px;padding-bottom:40px;border-bottom:1px solid rgba(255,255,255,.1)}
.foot img{height:36px;margin-bottom:18px}
.foot h5{color:#fff;font-family:var(--sans);font-weight:700;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;margin-bottom:16px}
.foot a{display:block;color:rgba(251,246,236,.7);padding:5px 0;transition:.2s}
.foot a:hover{color:var(--pink)}
.foot__bot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;padding-top:24px;font-size:.85rem}

/* reveal */
.no-js .reveal{opacity:1}
.js .reveal{opacity:0;transform:translateY(28px);transition:opacity .8s ease,transform .8s cubic-bezier(.16,1,.3,1)}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.js .reveal{opacity:1!important;transform:none!important}}
.hero .anim{animation:rise .9s cubic-bezier(.16,1,.3,1) both}
.hero .anim:nth-child(2){animation-delay:.08s}.hero .anim:nth-child(3){animation-delay:.16s}.hero .anim:nth-child(4){animation-delay:.24s}
@keyframes rise{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}

/* responsive */
@media(max-width:900px){
  .nav__links,.nav__cta .btn--ghost{display:none}
  .nav__burger{display:flex}
  .hero__grid,.split{grid-template-columns:1fr;gap:40px}
  .hero__stat{left:0}
  .grid-3,.grid-2,.nums,.gallery{grid-template-columns:1fr 1fr}
  .nums{gap:34px 20px}
  .team{grid-template-columns:1fr 1fr}
  .feats,.form__row{grid-template-columns:1fr}
  .foot__top{grid-template-columns:1fr 1fr}
  .sec{padding:70px 0}
  .gallery{grid-auto-rows:150px}
  .split--rev>*:first-child{order:2}
}
@media(max-width:560px){
  body{font-size:16px}.wrap{padding:0 20px}
  .hero{padding:34px 0 70px}
  .hero h1{font-size:clamp(2.45rem,12vw,2.9rem)}
  .hero__lede{font-size:1.08rem;margin-bottom:26px}
  .hero__actions{gap:8px}
  .hero__actions .btn{padding:13px 15px;font-size:.9rem}
  .hero__grid{gap:36px}
  .sec h2{font-size:clamp(1.95rem,10vw,2.5rem)}
  .hero__note{display:none}
  .grid-3,.grid-2,.gallery,.foot__top,.team{grid-template-columns:1fr}
  .g-wide{grid-column:span 1}
  .banner{padding:100px 0 56px}
}

/* ===== article (news detail) ===== */
.article{max-width:760px;margin:0 auto}
.article .lead{font-size:1.28rem;color:var(--plum);font-family:var(--serif);font-weight:500;line-height:1.5;margin-bottom:28px}
.byline{display:flex;align-items:center;gap:13px;margin:0 0 30px;padding-bottom:24px;border-bottom:1px solid var(--line)}
.byline__av{width:46px;height:46px;border-radius:50%;background:var(--pink);color:#fff;display:grid;place-content:center;font-family:var(--serif);font-weight:700;flex:none}
.byline b{display:block;color:var(--plum);font-family:var(--sans);font-weight:700;font-size:.95rem;line-height:1.2}
.byline span{font-size:.85rem;color:var(--plum-soft)}
figure.fig{margin:32px 0}
figure.fig .ph{aspect-ratio:16/9}
figure.fig figcaption{font-size:.85rem;color:var(--plum-soft);text-align:center;margin-top:10px;font-style:italic}
.article__end{margin-top:36px;padding-top:26px;border-top:1px solid var(--line);display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.article__back{font-weight:700;color:var(--pink-deep)}

/* ===== nav dropdowns ===== */
.nav__dd{position:relative;display:flex;align-items:center}
.nav__dd-t{font-family:var(--sans);font-weight:600;font-size:.95rem;color:var(--plum);background:none;border:0;cursor:pointer;padding:13px 0;display:inline-flex;align-items:center;gap:6px;position:relative}
.nav__dd-t .caret{transition:.25s;margin-top:1px}
.nav__dd:hover .nav__dd-t .caret{transform:rotate(180deg)}
.nav__dd-t::after{content:"";position:absolute;left:0;bottom:-2px;width:0;height:2px;background:var(--pink);transition:.25s}
.nav__dd:hover .nav__dd-t::after,.nav__dd.is-active .nav__dd-t::after{width:100%}
.nav__dd.is-active .nav__dd-t{color:var(--pink-deep)}
.nav__dd-menu{position:absolute;top:100%;left:50%;transform:translateX(-50%) translateY(12px);min-width:200px;background:var(--card);border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow);padding:8px;opacity:0;visibility:hidden;transition:opacity .2s,transform .2s;display:flex;flex-direction:column;z-index:50}
.nav__dd:hover .nav__dd-menu{opacity:1;visibility:visible;transform:translateX(-50%) translateY(8px)}
.nav__dd-menu::before{content:"";position:absolute;top:-12px;left:0;right:0;height:14px}
.nav__dd-menu a{padding:10px 14px;border-radius:9px;font-size:.92rem;font-weight:600;color:var(--plum);white-space:nowrap;transition:.18s}
.nav__dd-menu a:hover{background:var(--bone-2);color:var(--pink-deep)}
.nav__dd-menu a.is-active{color:var(--pink-deep);background:rgba(224,73,138,.07)}
@media(max-width:900px){.nav__dd{display:none}}

/* smaller buttons in the header bar */
.nav__cta .btn{padding:10px 18px;font-size:.86rem}

/* ===== accessibility ===== */
html{scroll-padding-top:92px}
a:focus-visible,button:focus-visible,.btn:focus-visible,summary:focus-visible,
input:focus-visible,select:focus-visible,textarea:focus-visible,.nav__dd-t:focus-visible{
  outline:3px solid var(--pink);outline-offset:2px;border-radius:6px}
.btn:focus-visible{outline-offset:3px}

/* new logo lockup sizing */
.nav__logo img{height:46px}
.foot img{height:44px}
@media(max-width:560px){.nav__logo img{height:40px}}